Adsense Calculation Formula | Adsense Help Tips 2012-2013

Adsense Calculation Formula | Adsense Help Tips 2012-2013


Hi friends are you confuse about your adsense account.How Adsense is calculating your money as per your click? Don't get panic about it because we finally found the formula about how they are calculating the money by clicks.
Hi friends are you confuse how google calculate it's adsense money calculation then read this post...

Click through rate (CTR):
It is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).

Effective CPM (eCPM) :
It is the cost per 1000 impressions, CPM is a useful way to compare revenue across different channels and advertising
programs. It is calculated by dividing total earnings by the number of impressions in thousands.

Impressions:
It represents the number of times an ad is displayed on Google or on sites or products in Google’s ad network. A page
impression is counted each time an ad unit is displayed on a publisher’s site. Page impressions are used when calculating
reports for AdSense publishers, rather than ad impressions

Clicks: the number of generated clicks by all your ads.

Earnings:
It is total money that would be given by Google AdSense for publishers who participate in their affiliate programs.

Earnings Per Click (EPC) :
this is the average cost per click that would be given to publishers depends on the advertiser’s bid, sum of the click,
page impressions. However, it’s still being a Google AdSense Secret.

The formula for Google AdSense calculation is:

CTR = (Clicks / Impressions) * 100
EPC = Earnings per Click

eCPM = (Earnings / Impressions) * 1000
eCPM = CTR * EPC * 10

Earnings = eCPM * Impressions / 1000
Earnings = CTR * EPC * Impressions / 100

Example: I’ve got 31 clicks for 1700 impressions with an EPC of 0.05 $

CTR = (31 / 1700) * 100 = 1.82352 = 1.83 %

eCPM = 1.82352 * 0.05 * 10 = 0.91176 = 0.92 $
eCPM = (1.55 / 1700) * 1000 = 0.9117 = 0.92 $

Earnings = 0.91176 * 1700 / 1000 = 1.549992 = 1.55 $
Earnings = 1.82352 * 0.05 * 1700 / 100 = 1.549992 = 1.55 $


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