Why Google -Google Adsense Pay for publisher 's?
One of the question I often have to answer is: “Why pay Google to me?”. They don’t sell any product, everything you use from them is free and on top of that they seem to be very active in the “open source” community. So how the hell can they cash-in? Than See Below
How much does Google charge for a click?
The price advertisers pay for a click depends on a lot of factors and this is where Google is playing smart. They use some sort of bidding system. When you want to advertise with Google, you select keywords you are targeting. Let’s say I own an online guitar store and I want to bring potential customers to my website. I’m going to bid on the keywords “mobile” and “sell mobile” for example. The price I’m going to pay will depend if there is other companies bidding for that keyword. The more companies are fighting for a keyword, the more I’m going to pay for a single click to my website. The price can vary from 0.01$ to 100$ and more. Not to bad for a click hey? You can imagine that for highly competitive keywords like finance and health it can cost quite a lot of money for a company to advertise with Google.
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